Privacy Policy

Last Updated: 18 October 2024

This Privacy Policy describes how Eyeluma("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from puravera.it (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we have collected personal information about you over the past 12 months from various sources, depending on how you interact with us.

In addition to the uses described below, we may use your personal information to communicate with you, provide or improve our Services, comply with legal obligations, enforce our terms of service, and protect our rights and those of our users.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services. “Personal information” refers to data that identifies, relates to, describes, or could reasonably be linked to you.

Information You Provide Directly:

  • Contact Information: Name, address, phone number, and email address

  • Order Information: Billing and shipping addresses, payment confirmation, email, and phone

  • Account Information: Username, password, security questions

  • Customer Support: Any information you include in communications with us

Some features of our Services may require you to provide certain personal information. You may choose not to provide this information, but that may limit your access to certain features.

Information We Collect Automatically:

We may collect certain information automatically when you use the Services (“Usage Data”) via cookies, pixels, and similar technologies. This may include device data, browser data, network connection info, IP address, and interaction data.

Information from Third Parties:

We may also collect information from third-party vendors and service providers, such as:

  • Site support providers (e.g., Shopify)

  • Payment processors (e.g., for processing orders and fulfilling contractual obligations)

  • Marketing or analytics partners who collect data via technologies such as cookies, beacons, SDKs, or third-party libraries

We treat all data obtained from third parties in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Services:

To perform our contract with you, including processing payments, fulfilling orders, account management, handling returns/exchanges, and sending notifications.

Marketing and Advertising:

To send promotional communications via email, SMS, or post. This includes personalising ads and services. If you are in the EEA, the legal basis is our legitimate interest under Article 6(1)(f) GDPR.

Security and Fraud Prevention:

To detect and investigate fraud or unauthorised use. You are responsible for keeping your login credentials secure. If you believe your account has been compromised, contact us immediately.

Customer Support and Service Improvement:

To respond to enquiries and improve the user experience. This is in our legitimate interest under Article 6(1)(f) GDPR.

Cookies

We use cookies to manage and improve the Site and Services. For more on Shopify-related cookies, visit https://www.shopify.com/legal/cookies.

You can block cookies via your browser settings, but this may impact the Site’s functionality.

We also honour Global Privacy Control (GPC) signals and treat them as valid opt-out requests for targeted advertising or data sharing.

Disclosure of Personal Information

We may share your personal information with:

  • Vendors and service providers (e.g., IT, payment processing, order fulfilment, cloud storage)

  • Marketing and business partners in accordance with their privacy policies

  • When legally required or in connection with business transactions (e.g., mergers, asset sales)

In the past 12 months, we have disclosed the following categories of data:

Data Category Recipients
Contact info, order/account info Vendors, service providers
Commercial info (purchases, support history) Vendors, analytics/marketing
Usage data & geolocation Analytics/marketing partners

We do not use or disclose sensitive personal data without your consent.

We may have "sold" or "shared" personal information (as defined by applicable law) for marketing purposes in the past 12 months. This includes:

  • Identifiers (name, email, phone)

  • Purchase history

  • Usage data

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. You should review their policies before interacting with those sites.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect data from children. If you believe a child has submitted personal data, contact us to request deletion.

Security and Data Retention

No system is 100% secure. Avoid sending sensitive data through unencrypted channels.

We retain personal information only as long as necessary to provide Services, maintain accounts, comply with legal obligations, and enforce our policies.

Your Rights

Depending on your location, you may have the right to:

  • Access the data we hold about you

  • Request deletion or correction

  • Request a copy (data portability)

  • Opt out of data sharing or targeted advertising

  • Limit processing

  • Withdraw consent

  • Appeal decisions if requests are denied

To exercise your rights, contact us using the details below. We may request verification (e.g., email or account info) before fulfilling your request.

Complaints

If you have concerns about how we handle your data, contact us. You also have the right to contact your local data protection authority.

For EU users, a list of supervisory authorities is available here.

International Users

Your data may be transferred outside your country of residence. We rely on standard contractual clauses or equivalent mechanisms when transferring data from the EU or UK.

Contact

If you have any questions or would like to exercise your rights, please contact us at:

Email: info@glpdigitalshops.com

Unless stated otherwise, we are the data controller of the personal information collected via our Services.